Today I want to share a stories...the story of three young entrepreneurs who succeed with a career as a string doll maker. Taweechai Boontum, Tanayot Saihaikam & Kanya Thuaylai is a architecture students and they were in their fourth year of a five-year course at Rajamangala University of Technology Lanna Northern Campus. The story began when they running out of money for their respective thesis projects. So Taweechai Boontum, who was then running a makeshift stall on Walking Street, convinced Tanayot Saihaikam and Kanya Thuaylai to join his business selling home decorative items fashioned from wire. Tanayot has got the idea when he was attracted by a bear doll made from rice stalks and comeout with new small dolls with oversized heads and slim bodies, made from gunny and hemp rope.The trio spent 70 baht buying materials to produce eight of these dolls. Within an hour, they'd made 320 baht. They started with seven models but increased that to 40. Within a year of studying and manning the stall, they were making between $600 and $900 a month each.
|String Doll aka Voodoo Doll|
|Saan_ha Shop at Chiangmai|
After much brainstorming, they came up with another line of action. First, they improved the quality of their dolls and made sure they injected innovative ideas into their product lines regularly. They produced a line of seasonal dolls in such large numbers that there was just no room for copycats. On top of that, they made limited edition designs, ensuring the exclusivity of their products. They also occasionally lowered prices to compete with manufacturers of the fake products.
|All Saan_ha string doll products is copyright|
|characters of String dolls|